Read on Twitter
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
Part
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one">: Social Media, Marketing, and Life Philosophy
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three parts...
Part
Add value…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">People only read stuff that will benefit them
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">People only care about what your brand can do for them
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Posting the wrong content can cost you your audience
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The more value you provide, the easier it is to attract
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I got you to read this by speaking to your needs
State your value…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I’m just trying to make branded social media suck less
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I’m just trying to separate the wheat from the chaff
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I just try to tweet things people want to read
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I try to use words to simplify complex ideas
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I try to be a lighthouse for like-minded people
Follow wisely…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Follow people who are better thinkers than you
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Follow people who are different thinkers than you
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Follow people who are better than you at what you do
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Follow what interests you
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Who you are on Twitter is largely dependent on who you follow on Twitter
Pay attention…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Focus on other people’s needs, and surround yourself with people who do the same
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The most flattering thing you can do is to listen to someone
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Charismatic people make you feel like you’re the only person who matters
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Let the other person do the talking
Understand people…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Understanding people is just as important as understanding platforms
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you want to understand how people use technology to communicate, you first need to understand how people communicate without it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Most people don’t voluntarily consume ads
Understand the medium…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">We weren’t designed to use social media; social media was designed to use us
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Social media would be more accurately described as social signaling
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">“Social media” is more accurately described as “social status media”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Use social media to channel desire
Tweet what you like…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Tweet about things you’re passionate about
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Tweet about things you find interesting
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Tweet the stuff you’d like to see in your newsfeed
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Tweet the right stuff and eventually the right people find you
Learn by doing…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you want to understand something better, tweet about it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">A great way to better understand anything is to talk to people about it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The best way to make sure knowledge sticks is to apply it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The goal is to better understand yourself
Post, and post often…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Tweeting helps you figure out who you are
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Kids learn stuff by jumping in and just going for it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The more you do it the better you get
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">You can’t become better at writing tweets without writing tweets
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Post at least one tweet every day
Focus…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">You don& #39;t need more time (you need more focused time)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">You’re either doing one thing fully (or you’re doing multiple things partially)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Take the time to do only one thing, deeply
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you don’t know what you should be working on, everything is a distraction
Build for a rainy day…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Take the time to build an engaged audience so when you have something you want people to hear, they are already eager to listen
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Build an engaged audience when you don& #39;t need to so you don& #39;t need to
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Exercise before you have to (so you don’t have to)
Be niche and be consistent…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Start with a niche and expand from there
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Building a community on social media cannot be achieved by posting one great piece of content
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The value of an ad isn’t a single ad, it’s the accumulation of ads
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Post content that resonates over & over
Do what currently works…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">There’s the stuff that used to work and the stuff that currently works
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Never be married to an idea that used to work
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">There are also a lot of social media “best practices” that were never true to begin with
Don’t forget, the content actually needs to be good…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Focus on relevant content
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Focus on great content for social media
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Know what content won’t work
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Without quality, everything else is moot
Don’t forget, great content spreads…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Create something that compels people to tell their friends
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Provide such an outstanding experience that people willingly share it with everyone they know
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Spend time figuring out how to get people to stop and watch your content
Write well…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">I scroll past poorly written tweets (and so does everyone else)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">A well-written tweet is a work of art
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Social media is a light medium, so write casually
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Communication is about subtracting every element that fails to increase the clarity of your message
Be honest (with yourself & others)…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Being honest with who you are is a superpower
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Being honest about what your brand stands for is a superpower
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The more honest you are with yourself, the less anyone can hurt you
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">The more honest the relationship, the more enjoyable it is
Reflections on stealing ideas…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">There’s no such thing as an original idea
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Everyone steals ideas. I just admit it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">All my best work is stolen
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Don’t copy style (find your own voice)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">No one can steal your ability to come up with ideas
Life advice for myself disguised as marketing advice for others…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Be generous and give others the benefit of the doubt
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Life is a lot more fun when you don’t take it personally
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Laugh at yourself before anyone else can
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Don’t pay too much attention to the critics
In general..
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you never ask, the answer is always “no”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If people do it in real life, they will probably use social media to do it
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you want someone to date you, first become someone worth dating
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If you want people to follow you, you better have something to say
In sum…
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">If social media feels like work, you’re doing it wrong
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Pour yourself a drink
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔷" title="Large blue diamond" aria-label="Emoji: Large blue diamond">Have some @ChipotleTweets
Find the rest here...
Parthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two">: Comparing Social Networks
Parthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Keycap digit three" aria-label="Emoji: Keycap digit three">: Social Media Tips
And smash the follow button for more Big Idea Summaries https://letter.substack.com/p/the-best-of-matthew-kobach-big-ideas">https://letter.substack.com/p/the-bes...
Part
Part
And smash the follow button for more Big Idea Summaries https://letter.substack.com/p/the-best-of-matthew-kobach-big-ideas">https://letter.substack.com/p/the-bes...
