I think many writers (including me) make a common mistake – they don’t “squeeze” out enough content from their core theses.

A short thread on what I call the “Solar System Model” of content.

Most people start writing to scratch their own itch.

Usually it’s about a particular worldview that they want to share with the world. They don’t see it, so they create it.

This is the Sun of your solar system.

We’ll write/tweet/draw about these core theses. But then we forget about them.

Instead, we should pull “planets” of content into the gravitational field of our suns.

Something trending on Twitter that fits in with the narrative of your theses?

Write a tweet about it and link to the original blog post.

Read a book and see an anecdote that you wish you knew about when you were writing the original post?

It doesn’t need to go to waste, add it to the original post and call it “V2”

Find some exception to the core thesis?

Build a corollary thesis and do a follow up post about it.

These are pecky “asteroids” can be tricky to deal with but should be subsumed by your sun .

I think the reason why writers don’t do this is because it’s easy to be distracted by new topics, frameworks, etc.

But doubling down on what you have already spent time building can be even more valuable.

It’s what @david_perell means by the term “personal monopoly.”

Your unique worldview, amplified through multiple units of content that all come together.

The internet is the best place to do this. The whole ethos is about remixing other’s content.

We should allow ourselves to do the same.

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