1. Starting something is the hardest, getting the first customer is even harder.

But there are proven ways to get customers if you just put in the work! @lennysan shared how the biggest consumer apps got their first 1000 users. Very insightful!
https://www.lennyrachitsky.com/p/how-the-biggest-consumer-apps-got
2. My personal tip #1 here: ask for referrals. Once you get yourself a paying customer or 2, ask them if they know anyone else who might find it useful.

Tip #2: Figure out what they do. Pinpoint their identity, and figure out where they hang out. Go there and talk to the rest.
3. Want to grow your mailing list like a beast? Follow @GoodMarketingHQ . Harry will teach you how he went from 0 to 19k subs in one year. This is an amazing thread: https://twitter.com/GoodMarketingHQ/status/1263831025240719362?s=20

Study it. Apply it.
4a: Pricing tip: Put your most expensive plans on the left. People scan left to right and will anchor their expectations to the first tier they see. Unbounce is a master at this: Preferred plan in the center.
4b. Personal tip on pricing: Frame your price around the VALUE it provides, NOT THE UTILITY. Try framing price in terms of: Time saved, Money saved, Nightmares avoided. Example from @DataMaskExt
5. Repurpose your content - A lesson from @ChrisWalker171
- 1. Host a live Q&A with a subject matter expert. Record it.
- 2. Post video on YouTube
- 3. Embed video on your website
- 4. Rip audio out, make a podcast
- 5. Chop video into clips with key insights. Caption. Share.
6. Tired of writing? No problem. Build growth tools instead! @DruRly shares opportunities and insights on how you can take advantage of lead generation by building tools. Here is one example he gave from Shopify:

Side project marketing is awesome if it's easy to execute.
7. Less work, more publishing: Use a tool like @descript to auto transcribe all of your videos. You can get the audio, transcript and captions all in one place. You just made a blog post, a video and a podcast episode all at once. Bonus: Share gold nuggets from video.
8. You can use a tool like @wavve to generate sharable audio content from your clipped audio you got from Descript: Wavve even auto-transcribes your videos for you!
9. I think Video is a huge missed as a means of marketing your startup (especially if you are running a solo operation). Add a human touch by being yourself (just a bit more professionally edited than mine 😄)
10. If you enjoyed this thread, check out my new YouTube Channel: Product Journey. The newsletter might be worth a look too 😀😘 https://www.youtube.com/channel/UCR4GZYBNq1GiD3ErI6n6eig
You can follow @insider_growth.
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