Someone just asked me (and I get this a lot so addressing it here):

How many campaigns per week should I send?

I always recommend starting with 1 campaign per week. If it goes well, send 2 campaigns per week. If it goes well, send 3 campaigns per week. You want to find the

equilibrium between sending enough to maximize revenue while also keeping churn in mind. You want to obviously minimize churn.

I just reread my tweets and want to make it clear that I don’t necessarily think 3 is the maximum number of emails you should send per week. You might be able to get away sending daily campaigns (most brands can’t and shouldn’t). Most of our clients send between 2-4 campaigns per

week. While some brands can only get away sending 1 campaign per week. You need to find the optimal number for your brand and this is how you should approach it.