"remember being kicked out of high school
up to no good, never righteous
looking for a place i could run to
and my whole life was a jungle

remember all the nights that mama cried
i was such a fool sorry mama i
would never let you down i would never lie
i realise, now"

this resonates. this is something with crossover appeal— a sizeable demographic (in the SS, SW and SE especially) can actually relate to these lyrics. it's from Odunsi's debut 'rare.'

how exactly are "feds up in my ass" and that 'everything you heard is true EP' an improvement?

alté will likely die a slow and painful death, if it does not innovate or understand its market; unless this current model (making music in Nigeria for non-Nigerians) magically survives and scales. take cues from Rema and make music that a wider audience can relate to.

dumebi had crossover appeal. it was the first one many heard. after that, those who liked diff vibes discovered he was more than a wizkid clone (why, spiderman, spaceship jocelyn). iron man and bad commando are in the middle, a bit. beamer takes cues from both worlds.

imagine if he first dropped why? or spiderman? would've probably been written off. but his team understands his audience, and when and how to release stuff. see beamer for instance— groovy; with a Nigerian flavour and western influence. exactly why he will thrive.

it will hurt if alté does not become pop music and predominant in Nigeria. it has all the advantages: good visuals, appeals to western audiences, and talented artistes (Tay, Odunsi, SDC, BOJ & 22, etc). it just needs to think like Rema or even Donli— and remember it is Nigerian.