"remember being kicked out of high school
up to no good, never righteous
looking for a place i could run to
and my whole life was a jungle

remember all the nights that mama cried
i was such a fool sorry mama i
would never let you down i would never lie
i realise, now"

this resonates. this is something with crossover appeal— a sizeable demographic (in the SS, SW and SE especially) can actually relate to these lyrics. it& #39;s from Odunsi& #39;s debut & #39;rare.& #39;

how exactly are "feds up in my ass" and that & #39;everything you heard is true EP& #39; an improvement?

alté will likely die a slow and painful death, if it does not innovate or understand its market; unless this current model (making music in Nigeria for non-Nigerians) magically survives and scales. take cues from Rema and make music that a wider audience can relate to.

dumebi had crossover appeal. it was the first one many heard. after that, those who liked diff vibes discovered he was more than a wizkid clone (why, spiderman, spaceship jocelyn). iron man and bad commando are in the middle, a bit. beamer takes cues from both worlds.

imagine if he first dropped why? or spiderman? would& #39;ve probably been written off. but his team understands his audience, and when and how to release stuff. see beamer for instance— groovy; with a Nigerian flavour and western influence. exactly why he will thrive.

it will hurt if alté does not become pop music and predominant in Nigeria. it has all the advantages: good visuals, appeals to western audiences, and talented artistes (Tay, Odunsi, SDC, BOJ & 22, etc). it just needs to think like Rema or even Donli— and remember it is Nigerian.