Speaking as a communications professional, as someone who trains people for the camera, that was awful.
- Keep message simple, eye contact, memorise it, stay humble, keep to the point.
- Instead we got 14mins of disconnected, conflicting waffle, looking down 90% of the time.
Body language says a lot. At 2m 25s while reading out that there were no childcare options in London, he scratches his left arm with his right hand out of nowhere. It& #39;s a classic move that screams defensive (crossed arm) and lying (itch).
The body language of truth: in the passage of text Cummings read out that described his parents& #39; home (which is full of truth and facts) he looks up 15 times in 25 seconds. That& #39;s the most in his entire speech.
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