Speaking as a communications professional, as someone who trains people for the camera, that was awful.
- Keep message simple, eye contact, memorise it, stay humble, keep to the point.
- Instead we got 14mins of disconnected, conflicting waffle, looking down 90% of the time.

Body language says a lot. At 2m 25s while reading out that there were no childcare options in London, he scratches his left arm with his right hand out of nowhere. It's a classic move that screams defensive (crossed arm) and lying (itch).

The body language of truth: in the passage of text Cummings read out that described his parents' home (which is full of truth and facts) he looks up 15 times in 25 seconds. That's the most in his entire speech.