Tyranny of choice kills conversion.

After spending 20 minutes trying to buy blue blockers on @WarbyParker I left.

It’s 9 clicks to find a pair and add to cart.

There are multiple forced selections with only 1 choice.

Finding blue-light lenses was a nightmare.
Compare this to @diffeyewear.

3 clicks from home to cart.

Everything unisex.

Leading with lense options.
You can follow @TaylorHoliday.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
There are a lot of misconceptions about the Turkish diaspora in Germany. Since i just finished writing an essay about this topic I thought it's time to give other people
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Las mejores calculadoras online en 2020A thread http://totumat.com/2020/11/26/las-mejores-calculadoras-online-en-2020/ Cuando se estudian asignaturas que requieren de cálculos complicados, nada mejor que contar con una buena calculadora.
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Mitigating #ClimateChange is as much about taking up new techs as about leaving others behindMost studies focus on #coal's global downfall but another #energy tech decline is loomingRead my new
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