Joe Rogan is the podcast king. He's also a quintessential YouTube creator with insane success — more than 13M subs (two channels), 5 billion views. His success is a product of the passion economy and a lesson in dominating 21st century distribution paths. https://www.theverge.com/21264838/joe-rogan-youtube-podcast-spotify-video-future-creators

Rogan's content is obviously important, but his success isn't solely based on content. Rogan is everywhere; he's recommended by Apple, clips from his podcasts wind up in your recommendation feed on YouTube. His most viral moments — all video based — circulate Twitter constantly.

Find a way to be everywhere/meet audiences where they are: ahead of the game. Rogan used every avenue available to make sure everyone and anyone saw him. Creator strategy 101. Once you have the audience, then you tap into passion economy — fandom is the strongest form of currency

Last thought: once you're a Joe Rogan or a Ninja, you can play exclusivity game. Most big time exclusive talent in the DIY/creator space spent years using any distribution path available to scale a free audience and build that relationship to convert diehard fandom into revenue.