Probably a mistake to take this here, but in the interest of more minds are better than one, here goes nothing.

What we’re building at MV helps families collaboratively manage their family lives. Sort of like a Slack meets Trello meets Gcal.

In the end, it helps all parents manage the minutiae of families - wear blue day, register for swim, what’s for dinner, buy more wipes… and now, zoom links and assignments, child-care shifts and household chores.

But really what we’re building is a replacement for relying on the mother’s brain to be central point of coordination for all of this info/ context.

We’re freeing up precious mama mindshare so that we may return our minds to things that matter - work, relationships, interests

So that my brain and my inbox isn’t the place where all things family live.

But how do I talk about this thing? While it helps all parents, it helps moms more. While it helps all moms, it helps working mothers the most.

My marketing training would say: focus on the narrowest target and win with them, even if it alienates others.

But my desire to build inclusive products is resisting not speaking to the dads, the partners, the stay-at-home moms.

My dream is to say, we’re building the great equalizer - something that gives working moms a fighting chance at being great at work + home.

That finally gives dads tools to be equal collaborators.

That frees stay at home parents to work on passions, distinct from their kids.

But if I had to choose one, right now? It has to be the first. The thing that is most broken.

How would you think about it?

Sharpness and clarity that might alienate? Or inclusiveness that in saying everything says nothing?