Finished reading Traction from @yegg, founder of @DuckDuckGo

"Almost every failed startup has a product. What failed startups don’t have are enough customers."

There are 19 possible marketing channels explained in the book.

A beginner like me may never heard of

Thread

Here they are

There's also this Bullseye framework. I won't write too much about details, but the general idea is

you brainstorm how you would put your product through EVERY channel. No bias, no prejudice. After some tests you'll end up with those that works best for you.

This is not a #BookReview . It's more about me figuring out what people are doing out there. And there are lot of famous ppl interviewed in the book

I really liked the idea of brainstorming for every channel. Most often we (beginners) avoid something because we don't know about it or we misunderstand the whole point

I'm not gonna talk about general ones, as we are more or less aware that, for example, SEO will bring you traffic.

I wan't to talk about those channels that I haven't even considered. Such as Engineering as marketing

Launch a simple free tool that may be interesting to your target audience, and optimise it to generate traffic. Own domain, something that people would search for.

From that product drive them to your main product.

On targeting blogs:

Contact 10 niche blogs and try to get them to review your product.

Give them something they can offer uniquely to their audience

Publicity:
Contact 5 relevant local reporters about your company and try to get them to write about you

Unconventional PR

Well, there's this example of it maybe, right here, coming from @usefluent https://twitter.com/usefluent/status/1261879903982477312?s=20

Offline ads
Consider advertising on a niche podcasts. Your audience might listen to it while commuting.

Niche enough, so the audience like it, but small enough so it's not expensive.

Content marketing

Start a company blog, and write for a month. Write controversial or surprising posts. Ideally using new data you've just researched.

Think about guest posting too.

Contact niche newsletters and try to advertise on 2 of them.

or get into affiliate programme.

Existing platform

Identify on which existing platform your audience hang out the most. Go there, become a member, integrate. Don't pop up with shameless plugs.

Trade Shows
This one is bit harder, because it demands traveling. Especially in corona time. Start with smaller events or local meetup communities and ask if you can participate

Speaking engagements

Pitch a talk at a regional conference
Present your company from the context of the personal story. How did you make it where you're now. People like stories.

I've actually listened to the audio book via @Scribd . Not actually read it. I discovered it's fitting to my "lifestyle" since putting my daughter (2yr) to bed usually last for some time.

If you want to try 60 days of Scribd for free, here's my ref link https://www.scribd.com/g/8cm6ch 

One more thing, I've just remembered. I wrote above that @yegg wrote this book, but actually he co-authored it with @jwmares. Didn't mean anything bad.

Ok, that would be it for this time, if you found this thread useful, feel free to retweet it. Consider following me.

I also write on my blog from time to time.

Many thanks on reading!