You see, Brand Reputation Ranking speaks for itself. It's about the value of your brand, your name, your demand. You can't say it's just about who made a release this month or who was more active this month. It's about VALUE. You should not mistaken HYPE from DEMAND. +

Hype and demand is not interchangeable. The general public are fickle and hype is fragile. Hype in and of itself is meaningless. It's invaluable. You can't take hype to the bank. On the other hand, demand determines movement in the market. +

Let's say B is very active on the scene, lots of projects & an active social media presence. There's a built hype around B because of his availability and visibility. And yet, there's A. A have solid demand and influence. A have the loyalty of the public. They want A. +

There's a difference about being available and being wanted. You still want things, despite others being available. You might like what's available and maybe also look forward to it next time. You use hype to build demand.