You see, Brand Reputation Ranking speaks for itself. It& #39;s about the value of your brand, your name, your demand. You can& #39;t say it& #39;s just about who made a release this month or who was more active this month. It& #39;s about VALUE. You should not mistaken HYPE from DEMAND. +

Hype and demand is not interchangeable. The general public are fickle and hype is fragile. Hype in and of itself is meaningless. It& #39;s invaluable. You can& #39;t take hype to the bank. On the other hand, demand determines movement in the market. +

Let& #39;s say B is very active on the scene, lots of projects & an active social media presence. There& #39;s a built hype around B because of his availability and visibility. And yet, there& #39;s A. A have solid demand and influence. A have the loyalty of the public. They want A. +

There& #39;s a difference about being available and being wanted. You still want things, despite others being available. You might like what& #39;s available and maybe also look forward to it next time. You use hype to build demand.