How to get higher ROI on your ads or salespage...

...spending less than you spend now

This is works for products, coaches, info marketers etc.

Doing just these 3 things I'm about to show now, can double your present ROI without you increasing your ad budget.

The 3 things are:

1. You've to know the level of awareness of your market.

Okay, I'll explain below.

This is a concept by Eugene Schwartz and it works like fire.

To sell them anything, you've to know their level of awareness first...

And below are 5 levels of awareness:

Unaware: they don't know they have a problem, talkless of knowing about the solution to their problem.

What to do if they're in this level...

You've to educate them first, before telling them about your solution.

An example of this was when...

@ronaldnzimora did a thread on why we should save in dollars abroad to keep our money away from this government.

That night, a lot of us discovered the problem we were not aware we had before then.

And he gave us a solution to the problem after.

Another level of awareness is...

Problem aware: here, they know they've a problem but...

They don't know that they're solutions to the problem.

If your audience are in this level, you have to make them see you understand their problems...

Describe the problems to them...

Make them see you know exactly what they feel, you understand the pain.

For instance, a lot of us play football on the street as kids and...

We only stopped because opportunities to have a footballing career are slim.

Suppose you've a solution to this problem and...

You come to us to show us that you understand our we feel watching EPL every weekend...

What do you think will happen?

We'll jump on your solution of course.

The third level is...

Solution aware: They know they're solutions in fact, they've various options.

Here you need to make them see why your option is best for them.

For instance, I'm trying to cure acne off my face...

I've options like acne cream, oil, powder etc

Why should I pick "Acne oil" over cream?

You get the drift here?

Good.

Let's move to the next, which is...

Product aware: Here your audience know they are different acne oil in the market...

But they don't know which one to pick.
They're thinking...

"Shina scented oil" or "Abogunrin face oil."

It's your job now to make them see why your OIL is best for them,

By showing them your USP using a unique mechanism.

The last level here is...

Most aware: These ones don't need you to say much.

All they want to here is your brand name and that the product is beneficial to them.

Create video course, they'll buy...

Publish a book, they'll buy...

Comment on their post like I'm trying to get @andy_mukolo to (hehe)...

They'll show everyone.

You get the point now?

Yes?

Good.

Now let's move to How to determine your market's level of awareness.

You can do this by...

Asking questions about:

-the problem you want to solve...
-your business/company...
-your solution you're introducing.

That's about the first thing to do.

And as I see it, we've covered a lot today already...

So I'll tell you about number 2 and 3 tomorrow or Wednesday...

By 12pm.

Stay tuned!

Or turn on post notification, so you don't miss out on anything.

Inspired by @andy_mukolo, @oliviercantin and @ronaldnzimora

If you find this thread helpful...

Kindly Retweet the first post for others to see. https://twitter.com/Shina_Abogunrin/status/1264873473471627265?s=19