Titan is a gem in the Tata stable. I had a TAS stint with them and a few pointers stuck with me.

1.) It is adept in creating powerful sub-brands, each with it& #39;s own customer segment and internal culture.
To list a few brands
- Titan
- Sonata
- Fastrack
- Tanishq
- Xylys
(1/6) https://twitter.com/dmuthuk/status/1264824165690822656">https://twitter.com/dmuthuk/s...

2.) Each brand has seperate teams across key functions but leverage the Titan brand for all cost decisions.

3.) Very early they knew the power of diversifying into accessories. Higher LTV + more frequent engagement. Skinn & Titaneye+ are great examples within Titan itself. (2/6)

3.) Despite sitting under the same brand, each brand has a distinct internal culture that feeds into it.
Walk into the Fastrack office & you would see a younger crowd, with a tech. startup vibe while the Titan office would be more seasoned operators, old school office... (3/6)

Why is this important? Because when you want to create such distinct brands you have to be comfortable with each ship running it& #39;s own course. Right from design to marketing to distribution. And that starts by having flexible cultures & setups (4/6)

4.) At my stint there, they were about to launch Skinn and were working on integrating Favre Leuba AG, a Swiss firm.
The great part of it was that both teams were very lean with almost 0 bureaucracy in decision making. A key asset that has allowed them to launch all brands (5/6)

5.) Coming to the brands themselves. Each brand is agile at doing multiple product launches and has a carefully crafted identity, independent of the parent.

In my view, it is an underrated part of the Tata group. Growth in post #COVID__19 will be interesting to track. (6/6)