Titan is a gem in the Tata stable. I had a TAS stint with them and a few pointers stuck with me.

1.) It is adept in creating powerful sub-brands, each with it's own customer segment and internal culture.
To list a few brands
- Titan
- Sonata
- Fastrack
- Tanishq
- Xylys
(1/6) https://twitter.com/dmuthuk/status/1264824165690822656

2.) Each brand has seperate teams across key functions but leverage the Titan brand for all cost decisions.

3.) Very early they knew the power of diversifying into accessories. Higher LTV + more frequent engagement. Skinn & Titaneye+ are great examples within Titan itself. (2/6)

3.) Despite sitting under the same brand, each brand has a distinct internal culture that feeds into it.
Walk into the Fastrack office & you would see a younger crowd, with a tech. startup vibe while the Titan office would be more seasoned operators, old school office... (3/6)

Why is this important? Because when you want to create such distinct brands you have to be comfortable with each ship running it's own course. Right from design to marketing to distribution. And that starts by having flexible cultures & setups (4/6)

4.) At my stint there, they were about to launch Skinn and were working on integrating Favre Leuba AG, a Swiss firm.
The great part of it was that both teams were very lean with almost 0 bureaucracy in decision making. A key asset that has allowed them to launch all brands (5/6)

5.) Coming to the brands themselves. Each brand is agile at doing multiple product launches and has a carefully crafted identity, independent of the parent.

In my view, it is an underrated part of the Tata group. Growth in post #COVID__19 will be interesting to track. (6/6)