Thread by @marketingdgst, The first Issue of Marketing Digest is out. Here is the direct [...]

The first Issue of Marketing Digest is out.

Here is the direct link to read it https://marketingdigest.net/issue/1-long-vs-short-emails-meta-descriptions-podcast-sponsorships/

Or">https://marketingdigest.net/issue/1-l... read this thread to get an even shorter digest.

#1 - Long vs Short Emails, Meta Descriptions and Podcast Sponsorships - Marketing Digest

In today’s Marketing Digest, you will learn about an interesting A/B test on long vs short emails, writing better meta descriptions, getting sponsorships even b

https://marketingdigest.net/issue/1-long-vs-short-emails-meta-descriptions-podcast-sponsorships/

1. Which performs better? Long email or Short email?

@nevmed ran an A/B test to sell @bestselfco journal (btw, highly recommend getting one. I got one when it was in Kickstarter).

Result: Longer email got more sales.

Watch this to know why: https://www.youtube.com/watch?v=NyEVX0yHN-I">https://www.youtube.com/watch...

2. Meta Descriptions are important in a search result page. So you better think and write one that doesn& #39;t suck.

a. answer a question
b. mention a solution to the challenge
c. keep it concise
d. don& #39;t dump keywords
e. be engaging & unique https://blog.hubspot.com/marketing/how-to-write-a-meta-description">https://blog.hubspot.com/marketing...

How To Write Meta Descriptions That Don't Suck

Learn how to write amazing meta descriptions that'll engage readers, optimize your page, and help you rank higher on search engines.

https://blog.hubspot.com/marketing/how-to-write-a-meta-description

3. Pinterest released a few new tools for marketers sometime back.

@smartcreativeso talks about them in this podcast episode.

a. shop from pins, boards & search
b. Pinterest + Shopify partner up
c. Verified merchant program https://www.socialmediaexaminer.com/new-pinterest-tools-for-marketers/">https://www.socialmediaexaminer.com/new-pinte...

New Pinterest Tools for Marketers

Explore the new Pinterest shopping capabilities, Verified Merchant Program, and new marketing tools. Special guest: Jennifer Priest.

https://www.socialmediaexaminer.com/new-pinterest-tools-for-marketers/

4. Want to book sponsorship for your podcast even before airing the 1st ep?

Build relationships, cold email, find what a sponsor wants and give more than expected.

Follow this script by @prestondlee

https://www.indiehackers.com/@prestondlee/29181d1b43">https://www.indiehackers.com/@prestond...

5. Get more eyes on your content

Writing lots of content ≠ "content marketing"

ShareShare with your audience. share with your partners& #39; audience. Reach out and build relationships with other companies who also work with your dream clients. https://www.modgirlmarketing.com/more-eyes-on-your-content/">https://www.modgirlmarketing.com/more-eyes...

Get More Eyes On Your Content By Doing This One Thing

In this video, we reveal the one thing you can do right now to promote your content and why it is important to build relationships with companies in your target industry. If you’re not building...

https://www.modgirlmarketing.com/more-eyes-on-your-content/

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