Many iarmys who don’t know how this brand ranking works being brave and saying jk dropped to no 16 cause of recent scandal? See this is why this BR ranking loses its credibility w/ many ppl. Whether positive or negative the participation and media index is determined by numbers

that specific idol is mentioned. There were so many articles and netizens talking abt jk on media everywhere like crazy numbers. So even if it’s negative his participation & media index was huge. As far as communication and community maybe that’s understandable cause many ARMYs

& jks were being cautious mentioning his name worrying more damage that can bring. If this ranking is working around based on numbers/index as @kooceo claims then the data is absolutely hoax this month. Same goes for Jhope too. The community index can’t go down that drastically