Read on Twitter
Imagine walking by a store and seeing an ad "Smart TV for sale for only $199.99, 2 left."
That rush you get is called Fear of Missing Out (FOMO) a tactics used by marketers to create urgency/scarcity. Thereby increasing conversion.
A SHORT THREAD
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
That rush you get is called Fear of Missing Out (FOMO) a tactics used by marketers to create urgency/scarcity. Thereby increasing conversion.
A SHORT THREAD
How it works
Urgency is used to trigger our loss aversion - a tendency to prefer avoiding losses to acquiring equivalent gains.
When faced with a limited time, we are forced to evaluate if we are comfortable letting that opportunity get away.
Urgency is used to trigger our loss aversion - a tendency to prefer avoiding losses to acquiring equivalent gains.
When faced with a limited time, we are forced to evaluate if we are comfortable letting that opportunity get away.
How to use it?
Create a powerful Call To Action (CTA)
Your CTA must show real benefits and lay emphasis on the scarcity. You must have seen it on this side of Twitterhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
& #39;First 10 people& #39;
& #39;2 left& #39;
& #39;1 left& #39;
That& #39;s them creating scarcity/urgency.
Create a powerful Call To Action (CTA)
Your CTA must show real benefits and lay emphasis on the scarcity. You must have seen it on this side of Twitter
& #39;First 10 people& #39;
& #39;2 left& #39;
& #39;1 left& #39;
That& #39;s them creating scarcity/urgency.
