Read on Twitter
Imagine walking by a store and seeing an ad "Smart TV for sale for only $199.99, 2 left."
That rush you get is called Fear of Missing Out (FOMO) a tactics used by marketers to create urgency/scarcity. Thereby increasing conversion.
A SHORT THREAD
That rush you get is called Fear of Missing Out (FOMO) a tactics used by marketers to create urgency/scarcity. Thereby increasing conversion.
A SHORT THREAD
How it works
Urgency is used to trigger our loss aversion - a tendency to prefer avoiding losses to acquiring equivalent gains.
When faced with a limited time, we are forced to evaluate if we are comfortable letting that opportunity get away.
Urgency is used to trigger our loss aversion - a tendency to prefer avoiding losses to acquiring equivalent gains.
When faced with a limited time, we are forced to evaluate if we are comfortable letting that opportunity get away.
How to use it?
Create a powerful Call To Action (CTA)
Your CTA must show real benefits and lay emphasis on the scarcity. You must have seen it on this side of Twitter
'First 10 people'
'2 left'
'1 left'
That's them creating scarcity/urgency.
Create a powerful Call To Action (CTA)
Your CTA must show real benefits and lay emphasis on the scarcity. You must have seen it on this side of Twitter
'First 10 people'
'2 left'
'1 left'
That's them creating scarcity/urgency.
