Seeing lots of & #39;it was an intern& #39; chat about the Civil Service tweeter. This is a reminder that social media strategy and comms is a specialism, it is valued in government and you don& #39;t get let loose without a lot of training. Someone could have sacrificed a mid-level career here

Assuming social media manager = intern contributes to the further devaluing of what is an absolutely essential front-line communications role. These are professionals providing information-as-a-service. It& #39;s not scattergun. Which is what makes this deviation even more admirable.

It absolutely drove me mad when people saw & #39;digital& #39; in my job title and assumed I was an intern. I was the head of a content team, and my producers grafted all day, every day, often mopping up the fall-out and undoing the damage of higher-level communications blunders.