I& #39;ve always been interested in peoples& #39; and companies& #39; decisions on where to locate.

Recently bankrupted Hertz is based in Estero, FL.

When I read that, I wondered "is this a suburb of Miami?" No. It is a suburb of Fort Myers.

Why is Hertz there? Did Estero kill Hertz?
Usually when companies move, they move to big cities where it& #39;s easy to attract the best staff who value the ability to work for a variety of companies without moving.

In that context, Estero is a very strange choice. And I don& #39;t have the full story. But here& #39;s part of it:
Apparently they got $19m in subsidies from the city, state and the electric utility. And the land was probably dirt cheap. They were also consolidating offices in NJ and OK after a merger.

Surely there were other cities with bigger labour pools in the running though?
"In the move, we lost a significant amount of the people that were running the business." While it was rebuilding its corporate team, there were "very significant jobs" in marketing and other areas that "weren& #39;t getting done."
But the same article says that there were many other awful decisions being made at the time.

Regardless, it may be the most contrarian corporate-HQ move in recent US history. Does anyone else have other info on why this happened?
Bonus content: Let& #39;s talk about Estero, FL. All I know is what& #39;s in Wikipedia. and hooboy. It was founded by Cyrus Teed "who proposed a theory that people live on the inside of the Earth& #39;s outer skin, and that celestial bodies are all contained inside the hollow Earth."
I swear every town in FL has a juicy story full of scams, outsiders and massive dreams:
"Teed& #39;s followers initially expected his resurrection..."
"They kept a constant vigil over his body for two days, after which time it began to show signs of decay."
https://en.wikipedia.org/wiki/Koreshanity">https://en.wikipedia.org/wiki/Kore...
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