Let's catch up on Friday @realbizwine where I took part on the subject - the Influencers- Who are they? What do they do? How many are really influential?
with @pmabray @mikeratcliffe @robertjoseph @MrScottEddy @mme_hammond and me
Link:

I think we can highlight this with more numbers and facts about China - These are the Chinese influencers outselling wine importers https://vino-joy.com/2020/05/14/these-are-the-chinese-influencers-outselling-wine-importers/
#winelover #digitalmarketing

Wine bars, (good and down to earth) sommeliers and relatives (friends, and family members) might get much more influence than we think - word of mouth will never die
#winelover #wine

I don't think there is any shame in being an "influencer" - it all comes down to transparency, real numbers, and threshold of conversion or visibility :)
#digital #wine #socialmedia

There was a too-short time to answer all questions - so if you want to analyze profiles you can use @SocialBlade for free and @hypeauditor in more depth but it cost a little

China social media is way different than the rest of the world ... don't try to compare
#socialmedia #wine #digitalmarketing

Big numbers don't mean anything on social media unless it converts... to many tricks and treats... don't believe vanity metrics #socialmedia #wine #digitalmarketing

Digital numbers on social media can be easily faked or cheated... so easy to grow in a non-authentic way ... more you cheat more you need to fake it ... but there are traces all around #socialmedia #wine #digitalmarketing

It's easy for many years for bots and technology to siphon audience from any account with follow/unfollow but it goes against @instagram rules - and let's be honest it's spamming and definitely not allowed by IG guidelines

I didn't come here to generalize... we know by facts so many people are playing and creating awesome content in so many industries but like many other segments so many people are cheating also ...

Vanity metrics won't achieve anything for your business.. so simple numbers ... it's like assuming in modern times your paper magazine by metrics will be shared to a minimum of 4 people... numbers are numbers in general not conversion unless you prove the safe and true value

I would more trust a friend, rather than a pin-up with her b... shot ...

If you take so many selfies... it's all about personal image...who cares?
and who on the other side love only label shots? only wine geeks...
Wine world is so niche ... don't pretend to be big

Driving and creating a lot for clients.. I would say wine and food talk way more to end consumers rather than technical things... as in cars... people want to enjoy the ride .. except geeks want to get deeper #socialmedia #wine #digitalmarketing