As one of those involved in SPI-B, the Government advisory group on behavioural science, I can say that in a few short minutes tonight, Boris Johnson has trashed all the advice we have given on how to build trust and secure adherence to the measures necessary to control COVID-19.
Be open and honest, we said. Trashed.
Respect the public, we said. Trashed
Ensure equity, so everyone is treated the same, we said. Trashed.
Be consistent we said. Trashed.
Make clear & #39;we are all in it together& #39;. Trashed.
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