As one of those involved in SPI-B, the Government advisory group on behavioural science, I can say that in a few short minutes tonight, Boris Johnson has trashed all the advice we have given on how to build trust and secure adherence to the measures necessary to control COVID-19.
Be open and honest, we said. Trashed.
Respect the public, we said. Trashed
Ensure equity, so everyone is treated the same, we said. Trashed.
Be consistent we said. Trashed.
Make clear 'we are all in it together'. Trashed.
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