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[Thread] On SEO & Content marketing
I recently read this book called Atomic Habits.
The author talks about how we should focus on Systems instead of Goals.
He says a goal-focused mindset can cause a rollback effect once the goal is achieved.
I recently read this book called Atomic Habits.
The author talks about how we should focus on Systems instead of Goals.
He says a goal-focused mindset can cause a rollback effect once the goal is achieved.
For example,
Goal: Lose 10 kilos (most of us would go back to old patterns once we achieve the goal)
System: Workout 4 times a week.
Goal: Lose 10 kilos (most of us would go back to old patterns once we achieve the goal)
System: Workout 4 times a week.
If you think about it, SEO & Content marketing is very similar.
Let’s say you have a Goal to rank for a particular keyword in position number 1, you would:
- Analyze search intent
- Do keyword research
- Plan topic clusters
- Write content
- Influence rankings on/off-page
Let’s say you have a Goal to rank for a particular keyword in position number 1, you would:
- Analyze search intent
- Do keyword research
- Plan topic clusters
- Write content
- Influence rankings on/off-page
But SEO/ Content is a continuous process that doesn’t stop once you get to rank 1.
Hence we have to set up the right processes to build backlinks, set up interlinks, refreshing old content & writing new content.
Hence we have to set up the right processes to build backlinks, set up interlinks, refreshing old content & writing new content.
The purpose of setting goals is to win the game.
The purpose of building systems is to continue playing the game.
The purpose of building systems is to continue playing the game.
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