From an academic point of view, Brazil& #39;s current foreign policy is quite relevant for International Relations theory. For example, it& #39;ll be a useful case study to test whether soft power matters. Here we have a country whose gov quickly undermined its own soft power [thread
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According to Joe Nye, who created the term, soft power involves shaping the preferences of others through appeal and attraction, rather than coercion. While conceptually vague&often misunderstood, there was a relatively broad consensus that Brazil possessed significant soft power
A 2013 study by a leading business school, INSEAD, noted that "Brazil is an attractive country in the traditional soft power sense. It has an appealing popular culture and a multicultural society whose people interact well with others." https://www.oliverstuenkel.com/2016/09/20/brics-possess-power/">https://www.oliverstuenkel.com/2016/09/2...
While soft power is an inherently relational concept (e.g. China may be attractive from an African perspective but not from a US perspective), there is a broad perception that the Bolsonaro government is dramatically reducing Brazil& #39;s attractiveness in the eyes of the world.