What is enterprise software and why selling software can be life changing, a thread:

Enterprise software generally means B2B solutions.

Think accounting and payroll software, customer relationship management, enterprise resource planning... etc.

Ex: @ADP, @salesforce, @Oracle

The biggest difference between B2B and B2C is the scale.

1 deal in B2B could take months, but result in 1,000s of end users and 6 or 7 figure contracts.

B2C software is obviously smaller as you’re selling individually and results in microtransactions usually monthly / yearly.

When placing a valuation on a company, generally you use some form of multiple based on the ARR generated.

B2B has (usually) more stable ARR with larger contracts for longer periods of time.

This is why there is an emphasis on sales in B2B. 1 skilled guy can make a difference

Here’s a well known secret... most software companies aren’t profitable.

Often when a company is started and make it past their alpha / beta - they’ll seek funding to go capture part of the market. They’ll spend more in R&D, sales, marketing and support than they’ll bring in

@StetsonDave let me know if you find this interesting

A lot of inspiration in this thread brought to you by an article I read on @WallStPlayboys

@techsales28 I’m assuming you had a similar experience?