Are you a creator looking to elevate your ability to conduct sponsored content on your channel? Take a lesson from @DrLupo. As someone who makes determinations on who to activate for campaigns, we're more willing to take a chance on him because of how he treats the opportunity.

He approaches each sponsored opportunity with respect for the project. Engages with the content, seeks to learn about the game and it's mechanics, while sharing that information with his viewers.

These are invaluable steps for sponsored opportunities on new games.

When technical issues or delays arise - he seeks a fair resolution for the companies involved.

That's a professional streamer. That's someone who understands the symbiotic relationships within the industry.

You can pick and choose your role models - but there are a handful of very good professional streamers, and a sizable quantity of large but otherwise unprofessional individuals who will not further your career if you emulate their behavior.

There will -always- be someone who can replace an individual on the merits of viewership. It's much harder to replace the professionalism and character of the individual creating the content.