Ranking quality of distribution.

1) Direct lines to users
- email
- website
- phone number
- crypto addresses

2) Indirect lines to users with some platform risk
- mobile apps
- social media
- ads

3) Indirect lines to users with high platform risk
- quotes to media corporations

Put another way, from a commercial perspective you want to have the lowest cost, highest fidelity communication to your users.

Showing direct ownership of your own distribution is becoming a more important part of valuation discussions. Harder to deplatform or distort.

Every quote you give to a media corporation is a business decision & should be treated as such.

Do they offer you enough distribution to be worth the distortion? Their incentives are not aligned with yours, after all.

Better to go direct by default, with occasional exceptions.