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1/ $TSLA benefits greatly from Elon Musk's position as SpaceX CEO.
A) FREE ADVERTISING: What better way to generate advertising, on a global scale, than a rocket launch? With SpaceX-branded Model X carriers for the astronauts, the
will see and come to learn about the Model X.
A) FREE ADVERTISING: What better way to generate advertising, on a global scale, than a rocket launch? With SpaceX-branded Model X carriers for the astronauts, the
will see and come to learn about the Model X.
2/
And remember Starman in Elon's red Roadster blasting off the Falcon Heavy rocket? Brilliant.
B) BRANDING: A big part of the brand appeal Tesla consumers is the high-tech aspect of the product. Elon Musk is a big part of the brand identity. This has its pros and cons.
And remember Starman in Elon's red Roadster blasting off the Falcon Heavy rocket? Brilliant.
B) BRANDING: A big part of the brand appeal Tesla consumers is the high-tech aspect of the product. Elon Musk is a big part of the brand identity. This has its pros and cons.
3/
However, Elon's position as SpaceX CEO is definately a PRO. After all, what's more high-tech than rocket science?
This branding relationship extends beyond the intangible. Perfect example: the rumored "SpaceX Package" for Roadster 2.0.
However, Elon's position as SpaceX CEO is definately a PRO. After all, what's more high-tech than rocket science?
This branding relationship extends beyond the intangible. Perfect example: the rumored "SpaceX Package" for Roadster 2.0.
4/C) SHARED EXPERTISE
Materials science is key to SpaceX, and for obvious reasons. Rockets need to withstand extreme stress and a variety of conditions to perform optimally. How might materials science help Tesla? It already has.
Materials science is key to SpaceX, and for obvious reasons. Rockets need to withstand extreme stress and a variety of conditions to perform optimally. How might materials science help Tesla? It already has.
5/ Recent example: in Munro's teardown of the Model Y, we learned that Tesla's impressive rear casting piece is made with a novel and unique aluminum alloy, developed in-house.
6/
D) ATTRACTING TOP TALENT
SpaceX and Tesla are the #1 and #2 most sought-after companies for aspiring engineers. This is not a coincidence. Both companies are driven to achieve their respective missions by the same man, with the same tenacity and determination.
D) ATTRACTING TOP TALENT
SpaceX and Tesla are the #1 and #2 most sought-after companies for aspiring engineers. This is not a coincidence. Both companies are driven to achieve their respective missions by the same man, with the same tenacity and determination.
