“The intersection of Tech, Fashion & Africa” - History was made last night, bespoke fashion retailer, @AnifaM @officialHanifa delivered a seamless digital fashion show. Fittingly, Anifa describes Hanifa as, “limitless, feminine, innovative”.

Read here

https://link.medium.com/Rk3HNjmnJ6 

. @AnifaM is a trailblazer, transforming fashion through the use of innovative technology. Having watched the fashion show a few times (guilty), which was hosted on Instagram’s live platform, the experience was absolutely surreal

#BlackTechTwitter #tech #VirtualReality #fashion

We were virtually transported to the Democratic Republic of Congo. The history of DRC and the current socio-political landscape was carefully interwoven into Hanifa’s collection and show. We learnt that DRC supplies 60–70% of the entire world’s source of coltan @AnifaM

Coltan is a mineral that’s a vital component of all electronics & is typically sold on the black market. The mines are known for some of the poorest working conditions, riddled with child labour and exploitation issues, not to mention brutal violence against women and children.

This sparks a gateway into the conversation around the advancement of technology and the links between sustainability. It’s impossible to divorce technology from environmental considerations. #sustainabletech #sustainability2050

Anifa managed to raise awareness and support organisations that are helping families affected in the DRC. In solidarity with those affected, Anifa Mvuemba’s intentionality shone through the whole show and collection — every colour pallet has meaning and purpose behind it. @AnifaM

Thank you @AnifaM @officialHanifa for providing us with another example of how to use unique times (a global pandemic) to your advantage and how to use your brand core values, with a helping hand of tech, to connect with audiences across the world.

I sincerely hope this hard work translates into more opportunities, bigger basket sizes & high customer conversion rates. @AnifaM @officialHanifa. Go shop the collection at https://hanifa.co/ ! We broke the site today, we can do it again!

Overview:
https://link.medium.com/Rqj0OYbpJ6