Are you feeling like you’re lagging behind the competition and badly needed some actionable digital marketing tips?

After all, you aren’t a big company that can afford to hire an army of digital marketers to keep up with all the latest digital marketing tips.

#DigitalMarketing

But, that doesn’t mean you can’t become a one man/one woman army.

Your weapons are your knowledge.

With our guide, you’ll be able to pick up your weapons and beat your competitors!

#Businesstips #DigitalMarketing

There are many different weapons (digital marketing tips) that can carry you to success.

But most of your competitors don’t know how to wield them.

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This guide will focus on the most popular digital marketing tips.

They’re popular because they work.

But only if you know why, how, and when to use them.

But first, let’s address a rookie way of thinking that many small business owners have.

#Businesstips #DigitalMarketing

1. Eggs In Too Many Baskets

This is a mistake that many rookie business owners make – trying to do everything at once with little prior experience.

Less is more.

When you’re just starting out, focus and consistency should be your primary goals.

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Focus: if you try to launch several campaigns at once

You’ll not only be totally overwhelmed

But you’ll also have difficulty determining which marketing campaigns were successful.

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Consistency: this will be the key to getting your business off the ground.
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2. Find Your Place in Social Media

Most small business owners know that they need to be on social media.

After all, social media isn’t going anywhere.

In 2019, 79% of Americans had a social media profile!

As a new small business owner, your aim should be to find your place on social media.

This means that in the beginning you should focus only on, at the most, a few social media platforms that you’re already feeling comfortable with.

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Now, after marketing on these platforms for a while, note how many interactions you’re getting.

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For example, if Instagram isn’t giving you any engagement, then move on and focus on the platform that does!

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The aim here is to find the social media platforms that give you the highest level of interactions (likes, shares and comments).

Find out where most of your audience is and post on those platforms consistently to build up a loyal social media following

3. Influencer Marketing

Influencer marketing is relatively new in the realm of digital marketing tips.

In fact, most of your competition has probably never heard of it!

And for the ones who have, they’re probably going about it the wrong way.

But influencer marketing can be a very powerful tool when used correctly.

So what exactly is influencer marketing?

Simply put, it means that instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you.

When it comes to social media users, influencers are basically the strongest referrals that your business can get.

You should always keep a look out for potential future influencers in your niche.

You’ll want to engage with them so that you can build your brand visibility.

4. Don’t Underestimate Having an Email List

An email list is probably one of the most valuable and responsive assets you can have.

5. The 80-20 Rule for Content

The 80-20 rule means that 80% of your success will come from 20% of your efforts.

This rule applies to just about everything, including your content.

Your content can be created in a variety of different mediums.

Hope you enjoyed this thread where we dropped Digital marketing Gems

To learn more check out our ebook
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