This is a very common misconception of what “need” means. Pepsi meets very deep human needs, or we wouldn’t buy it. What needs? One trick that often works: look at the advertising, not the product. https://twitter.com/alim1r/status/1264163916172550145">https://twitter.com/alim1r/st...

Airlines meet the need to relax (vacation ads), the need to explore (adventure ads), the need to be successful (business travel ads). No one needs to be trapped sitting in a seat worried about leg room for 8 hours, but that doesn’t mean no one needs what airlines sell.

Similarly, people need things Pepsi offers. Exercise for the reader: what do Pepsi ads show you, the way airlines show you an exotic locale or a meeting of the powerful business people in a high rise? What need is Pepsi meeting?