I have always believed in selling the 360 strategic brand experience and every element and every phase of The Rema branding is giving me butterflies in my stomach.

Especially as it is making more potential clients to see how important of planning and precise execution. https://twitter.com/OneMotolani/status/1264208739944497157

However I am scared now that we always now copy and paste and not wanting to develop our different brand experiences.

Everyone wants to drop an EP now, everyone want to do Tik/Tok, everyone wants to braid their hair now
Everyone wants to do animation video

And we have been seeing this brand resurgence since Eazi.

But my problem has been the copy and paste tradition African music has had.

We just to follow the Eazi, Joeboy or Rema handbook rather than actually sitting down to create our own identities