An observation: I know that when things happen that point to likely manipulation (
etc), it can be disheartening.
The truth is, it’s all surface level. It used to just be SK. Now western companies are being obviously outsold & out-impacted & their shenanigans can’t fix that.


The truth is, it’s all surface level. It used to just be SK. Now western companies are being obviously outsold & out-impacted & their shenanigans can’t fix that.
I’m not being hyperbolic or exaggerating. Major money comes through:
—Sales
—Tours
—Endorsements
Streaming, for all it gets touted these days, is important, but pays excruciatingly low returns by comparison.
—Sales
—Tours
—Endorsements
Streaming, for all it gets touted these days, is important, but pays excruciatingly low returns by comparison.
For most western acts, money they would earn is getting eaten by the bundles they give away free & have to pay back. Even more big $ likely go to backdoor deals, p@y0la, and other unethical acts that “run” the industry.
For all the western mediaplay we see, the industry knows who is surging & making money. Their attempts to suppress or discredit are frustrating & wrong, but they don’t change the reality of who is successful & has the earnings to prove it. They just hate what they can’t get.
It’s been coming for a while—the reality that the people who used to pay to make something the “it” thing no longer can. Freedom of information means people decide their own trends
This reality is bigger than the boys, but they are the biggest example of it in the world so far.
This reality is bigger than the boys, but they are the biggest example of it in the world so far.
This is why things like
corruption, while frustrating, feel out of touch and irrelevant. They are. The people involved hang onto whatever vanishing clout they can get, but these things are essentially anachronistic & outdated b/c they just are not how popularity works any more

My controversial opinion in next tweet:
There is no “GP” any more. That is a vanished construct. There are groups who like different things & people trying to get us to like more things.
“GP” is the claim of industries trying to seem like relevant gatekeepers by force-feeding paid content to people who didn’t ask.
“GP” is the claim of industries trying to seem like relevant gatekeepers by force-feeding paid content to people who didn’t ask.
Finally: When Yoongi commented on kids who flex their wealth, saying he wonders how much they actually make, it didn’t just apply to his home country.
When you strip away all the fakery, a lot of people are a lot less tangibly successful than you’d think.
When you strip away all the fakery, a lot of people are a lot less tangibly successful than you’d think.
Postscript: It backfires. Trying to push our boys down ALWAYS does, because it makes us even more passionate & determined to lift them higher. So keep going & when you get angry, fight harder in support of genuine success.