Hertz is filing for bankruptcy while suing Accenture for $32 million for a website design that Hertz claims doesn't work, and we agency folks spend our time basing agency practices while barely saying a word about this. This suit has been going on for a year!
Accenture made a ton of money highlighting and positioning themselves against so-called advertising agency short-comings. Yet agencies aren't beating Accenture over the head about this? Agencies do employ strategists, don't they?
The agencies who compete against consultancies should be keeping this on the minds of client as a cautionary tale of doing business with someone who thinks they're so smart that they can do this advertising thing. I don't get our relative silence. If this was awards or perks...
What? Does Accenture have pictures or videos of agency leaders in compromising situations, so agencies won't attack consultancies on the quality of the work they are delivering at the price they are charging. Am I missing something here?
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