I remeber being interviewed for y-academy by Kanthan, Stapura and Tumelo D, asked where I think hip hop is going (this was the beginning of trap aka future’s break out) and I said we going to see a return to consciousness..

I sighted Kendrick and cole as pioneers of the movement, said we will get tired of the club sound and these funny looking rappers. Now we have a whole wave of sophomores like Anderson Paak, Kojay Radical, EarthGang, Giggs, Stormsy, Tylor and the likes influencing a generation

YBN Corde, Asian Doll, roddy rich, rod wave and locally nasty c are more conscious and write about their generation’s struggle rather than the played out rich rapper getting money cliche we so used to. This is so deep that recently discovered and just as quickly late rappers...

juice world and xxxTentasion died with bodies of work that were filled with nothing but contious raps (within their generational context) and for this are debated to be the goats right up there with the Jays, Emm’s , Biggies and Pac’s of the world lol dude I even predicted..

That youth stations like YFM would realize they have neglected a generation I.E the guys who came after Kwaito but grew up on that shit and became inbetweeners bouncing between genres and left to migrate to Metro FM where they were subjected to 1 good playlist a week...

Given old people content and cheap gimmicks to rope them into extending their listening time to longer than their favorite song or triple play feature, or worse some kind of cheap attempt at using TV celebrity to increase listenership instea of a greater focus on good content ...

But I digress it’s evident to me that myself and others like me who have put in work behind the frequencies have had great ideas 5 to 10 years before implementation but were sidelined to allow dinosaurs a chance to out live and replace other dinosaurs...

Need a reform of the media industry! When will regulatory bodies realize we need splinter bodies who will inforce license agreements stringently and ensure the balance in the dispensation of licensing such that community radio can actually feed commercial instead of...

The current situation where community radio out numbers commercial radio almost 10 to one and stations do and play what they want based on profit margins not agreements and do little in the way of evolving and revolutionizing SA’s most powerful advertising medium...

When will fresh blood be given a chance? A spotlight ? A time to shine ? Or has radio & media become like government, an elephant graveyard where we bury giants and never birth any ?!

I started this thread with an anecdote about my YAcademy interview where at the time I had no idea but I was talking directly against the then YFM music strategy because they were in the process then of phasing out Kwaito for dubstep lol and next on the chopping block was hip hop

I would later be bound to a chair in an icey boardroom and told how every 20years music cycles out lol and that hip hop would die lol and that I was naive to think I knew better and that my time there would change my mind such that I would be more of thee yes baas mentality

It’s 2020 hip hop is still alive and kicking, SA exhibits the mirror image of international music indust trends even holding true to the global norm where dance trumps hip hop but our hip hop sophomores are conscious and much preferred to those still flogging bling theory...

In fact, Nasty and his focus on lyricism has seen shane egal join him and even former AR member Reece leave his former nyaope label to do really great , real, and lyrical art as an independent.

I’m really just saying imagine where we could all be if like music we “listen to the kids bro”