Thread by @capohpr, So since September 2014, I've worked in the advertising industry as a [...]

So since September 2014, I& #39;ve worked in the advertising industry as a copywriter. And over that time, I& #39;ve created and worked on quite a few ads.

This is my version of "my time in the ad space"

A thread inspired by @Mister_Otu

I think this is the first TV ad i wrote that got shot. Kid was a super star. The chick? Not so much

Very proud of this one. Won a Gong Gong

As a basketball guy, I gotta say, I& #39;m not happy with how this one turned out. But that& #39;s what you get when you don& #39;t fly the copywriter to the shoot

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷🏿‍♂️" title="Man shrugging (dark skin tone)" aria-label="Emoji: Man shrugging (dark skin tone)">

This was supposed to be my Nike moment, but they just had to make it about their promo

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙄" title="Face with rolling eyes" aria-label="Emoji: Face with rolling eyes">

So I did a lot of MILO stuff because I worked for @PublicisAfrica and Nestle is their major client. Again, I didn& #39;t get flown to this shoot, but funny enough, I was in SA at the same time they were shooting. And no, I didn& #39;t meet Drogba. His part was shot in Canada

S/O to @The9thKing. He came up with the & #39;Bie Mu& #39; idea and the whole Borga 10 Pounds persona.

Fun fact 1: I starred in one of these ads, but it never saw the light of day.

Fun fact 2: This campaign actually helped boost @GuinnessGhana market share

Best time I& #39;ve had on set. I had absolutely FULL reign on this. This launched my hand modelling career (most close up serving shots are my hands)
S/O @kemistgold

this isn& #39;t a tv ad, but its the work I& #39;m the proudest of. It& #39;s label design work & i obviously didn& #39;t design it myself, but it& #39;s my idea and i think its great... was inspired by the jordan episode of @AbstractNetflix S/O PY & Les for making it happen

Then I took my talents to @OgilvyGhana and had a little fun with @airtelgh S/O @kemistgold for shooting this and Jamana for coming up with the original idea

There& #39;s a second one, because is it really a campaignable ad if you can& #39;t make multiple versions?

This was for @UNICEFGhana for the @gacaghana campaign. We actually shot this twice. first time, the SA guys we paid a fortune did a terrible job. luckily my man @kemistgold saved my ass

Then the Coca-Cola Era. This was the first Coca-Cola TV ad I wrote, i think. Boy did I have a lot to learn

World Cup was a busy time for me working on Coke. This is my former CD& #39;s baby. I just helped a little with the scripting

Pretty sure @stingg_ wrote this originally. I just gave some one or two light touches

Now these next four are the toughest ads I& #39;ve worked on from scripting to shooting. And its crazy because they were global scripts we had to adapt for the west african and islands markets.

But I basically had to take the original scripts apart, put them back together in a way that made sense for the west african & islands markets, but still be damn near exactly like the original

Same thing with this spot.

So it was two scripts, each shot twice with totally different cast. Over a 5-day period. Was lucky enough to be on set for all four. learned so much about shooting ads in that week. so much

then there& #39;s the vodafone ad i wrote. the edits were supposed to be Edgar Wright-esque but the director didn& #39;t see my vision. you win some, you lose some

worked directly with the then Marketing Director of Coca-Cola WABU on this script. blessing and a curse, because he wanted my stamp on all Coke work even in the East African market. dont think the ogilvy kenya copywriters liked me very much.

then my & #39;viral& #39; moment https://twitter.com/saladinahmed/status/878941924773830657?s=20">https://twitter.com/saladinah...

https://twitter.com/saladinahmed/status/878941924773830657?s=20

Thanks for coming to my TEDtalk

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