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Despite all the uncertainty & stress affecting our newsroom and many like it, I& #39;m so proud of what the @nowthisnews social video team is doing daily.
April 2020 = 300M+ 60 second views (not 3 sec, *60 sec*) on FB, ~100M on Twitter, & our best month ever for YouTube AND IG, too.
April 2020 = 300M+ 60 second views (not 3 sec, *60 sec*) on FB, ~100M on Twitter, & our best month ever for YouTube AND IG, too.
In addition to staying up on all the national headlines and trending stories—serious & silly alike—our audience expects of us, there’s so many other rabbit holes and threads the team has been chasing in this recent era as well.
Here are just a few I loved watching them work on:
Here are just a few I loved watching them work on:
. @amandajchoy & @lanijessica_ profiled a number of Asian-American chefs who have converted their NYC restaurants into community kitchens to serve frontline health workers, all at a time when racism against the AAPI community is unfortunately sky-high. https://twitter.com/nowthisnews/status/1263475383048929280">https://twitter.com/nowthisne...
When most of the world was early in lockdown and searching for answers, @scoutmaceachron was on a (figurative) mission to Mars to get some: https://twitter.com/nowthisnews/status/1246861999377510401">https://twitter.com/nowthisne...
In honor of Arab American Heritage Month, @SuzanneGaber tracked the subtle (and not-so-subtle) ways Arab culture has influenced mainstream pop music.
https://twitter.com/nowthisnews/status/1257102138125230083">https://twitter.com/nowthisne...
https://twitter.com/nowthisnews/status/1257102138125230083">https://twitter.com/nowthisne...
Whether it’s America’s over-incarcerated prisons, or Indigenous tribes like the Navajo Nation, @maddieptacin has been repeatedly exploring how COVID-19 impacts our least visible populations. https://www.youtube.com/watch?v=81PaVHpK_JA">https://www.youtube.com/watch... https://www.youtube.com/watch?v=coPcK1ombHQ">https://www.youtube.com/watch...
. @kavish___ on how one Brooklyn nightclub scene maintains its sense of community from a virtual distance. https://twitter.com/nowthisnews/status/1244867772976214021">https://twitter.com/nowthisne...
Domestic violence cases can skyrocket when whole neighborhoods and cities are sent into lockdown. Here’s how a simple hand gesture can potentially save someone’s life, via @jackienpadilla. https://www.youtube.com/watch?v=yY_YQfJAIOU">https://www.youtube.com/watch...
4/20/20 probably wasn’t what many cannabis enthusiasts had hoped for, but NowThis’ professor emeritus of bud @PHLstoner brought a dank dose of perspective nonetheless: https://www.youtube.com/watch?v=FEi4H0kg_5k">https://www.youtube.com/watch...
. @lanijessica_ was helping to connect the dots between COVID-19 & America’s racial & geographic disparities well before it became conventional wisdom. https://www.youtube.com/watch?v=IFTd6oWfgo4">https://www.youtube.com/watch...
Absolutely adored the perspective @emesfahanismith brought to her interview with our very own @ScoutMacEachron, about how a sense of ‘tragic optimism’ can power you through tough times, even a global pandemic. https://www.youtube.com/watch?v=XjX4_L4BpvU">https://www.youtube.com/watch...
I was as lost as anyone when oil hit below minus-$30 in April. Luckily I had @mmadden90’s interview with ‘Boomtown’ podcast host Christian Wallace to break it all down for me. https://www.youtube.com/watch?v=nlD2ULnoDrk">https://www.youtube.com/watch...
May is #MentalHealthMonth 
https://abs.twimg.com/hashflags... draggable="false" alt="">. If you have questions on your mind but don’t know where to get the answers, @amandajchoy’s wide-ranging shoot with actor & content creator @AnnaAkana is the perfect place to start. https://www.youtube.com/watch?v=Ra1F9duKqDg">https://www.youtube.com/watch...
. @kavish___ went deep on the relationship between coronavirus and our climate crisis, and how the experiences of the present give us the potential roadmap for the future. https://www.youtube.com/watch?v=8qmfCTNNhVM">https://www.youtube.com/watch...
This thread could go all day...so I’ll wrap it up with some boobs. Specifically, @jackienpadilla’s profile on how one strip club in Portland had to get creative to stay afloat & do right by its dancers. https://www.youtube.com/watch?v=g5cxGz8DqmY">https://www.youtube.com/watch...
