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According to Niyi Akinmolayan, the executive producer of the movie “Elevator baby”, the bulk of the profits from a movie is “going to come from Netflix, Amazon, etc.” Even with the presence of big distro companies like @FilmOneng @NetflixNaija holds the big bag.
It's a time when cinemas are closed and that line of revenue is on hold for many businesses. But if your movie makes it Netflix right now, that's another line of revenue for you. https://techcabal.com/2020/05/11/nollywood-is-on-hold/
So, we decided to follow the money and find out what it takes to get your movie on Netflix and why it is a big deal that movies like Lionheart and Living In Bondage 2 are now available on the platform?
Nollywood’s top grossing film of 2019 was the remake of the classic movie: Living in Bondage. Guess how much it made at the cinemas? $435,000. That might seem impressive for the Nigerian market, but of that revenue, a fair sum will be spent on marketing and promotion
Getting listed on Netflix on the other hand puts your movies in front of 183 million subscribers.
Back of the napkin maths suggests film makers can be paid up to $70,000 for a movie, without having to spend money on marketing. Sweet deal How do you get on Netflix?
Back of the napkin maths suggests film makers can be paid up to $70,000 for a movie, without having to spend money on marketing. Sweet deal How do you get on Netflix?
First things first; look out for quality. Netflix will not license just any African movie or TV show. If you’re not Dave Chapelle, no one is licencing four of your movies right out of semi-retirement. You’ve got to bring the goods.
Think: Kasala, Queen Sono, Blood and water
Think: Kasala, Queen Sono, Blood and water
You should know by now that great content is not enough. Content might be King, but distribution really runs the show. The odds of getting your movie licensed by Netflix improve when you gain traction at home. https://techcabal.com/2020/05/22/get-african-movie-on-netflix/
It means you’ll still have to do the heavy duty of figuring out distribution, you might want to put @FilmOneng on speed-dial here. They have so far distributed 55 Nollywood films to Netflix.
So, easy enough checklist: make a quality movie and gain traction at the cinemas for a few months. Then you just might be ready to talk to Netflix.
Heads up: it might take up to ten months to get licenced .
Ready to conquer Netflix now? Let us know when you shoot your movie!
Heads up: it might take up to ten months to get licenced .
Ready to conquer Netflix now? Let us know when you shoot your movie!
