Read on Twitter
May 2019. I wrote my first marketing article. A year later my email list hit 19,000.
No ads. No connections. No existing audience.
The site grew because I learnt how to push my content round the internet.
THREAD ...
No ads. No connections. No existing audience.
The site grew because I learnt how to push my content round the internet.
THREAD ...
1/ First, I found all the different places where marketers hang out.
Then, I asked myself, “how can I add value directly to these platforms?”
Then, I asked myself, “how can I add value directly to these platforms?”
2/ Adding value isn't dumping links. People are busy.
Wow them on the platform they're already using. Or get ignored.
There's no “one-size-fits-all” formula. Twitter is not Facebook. I tailor my content to fit each platform.
Wow them on the platform they're already using. Or get ignored.
There's no “one-size-fits-all” formula. Twitter is not Facebook. I tailor my content to fit each platform.
3/ Twitter, Reddit and Indie Hackers are places where long-form sharing works.
My strategy is simple. I share my whole article. Then, I politely ask if the reader would like to join my email list.
My strategy is simple. I share my whole article. Then, I politely ask if the reader would like to join my email list.
4/ Facebook and Slack groups are a different ball game. Attention spans are shorter. Self-promoters get lynched.
I break my articles into visual tips. Subtly branding each one. Upfront value. No hard sell.
I break my articles into visual tips. Subtly branding each one. Upfront value. No hard sell.
5/ Then, there's a bunch of sites where I share direct links.
Same principle applies: Tailor content to fit the platform.
The whole process takes 8 hours. 4 hours posting. 4 hours replying.
Same principle applies: Tailor content to fit the platform.
The whole process takes 8 hours. 4 hours posting. 4 hours replying.
6/ How *other people* share your content is just as important as how you share it.
You don't want people sharing different things on different platforms. You want everyone sharing the same thing on the same platform.
You don't want people sharing different things on different platforms. You want everyone sharing the same thing on the same platform.
7/ Isolated sharing gets ignored. Concentrated sharing compounds.
I direct everyone who likes my article to the same Twitter thread. 50 retweets turn into 500.
I direct everyone who likes my article to the same Twitter thread. 50 retweets turn into 500.
8/ Putting it all together
1) Create value on other platforms
2) Transfer this value to your own platform
3) Store value with your email list
1) Create value on other platforms
2) Transfer this value to your own platform
3) Store value with your email list
9/ Email subscribers are gold bars in the bank.
New media rise and fall. Email isn’t going anywhere. It’s been around longer. It will survive longer.
Medium can't paywall it. It's the best place to build an audience online.
New media rise and fall. Email isn’t going anywhere. It’s been around longer. It will survive longer.
Medium can't paywall it. It's the best place to build an audience online.
10/ Here are my results of a year sharing content online.
It's not rocket science.
The platforms where I add the most value *upfront* are the platforms that generate the most new subscribers.
People are busy. Don't redirect them. Wow them.
It's not rocket science.
The platforms where I add the most value *upfront* are the platforms that generate the most new subscribers.
People are busy. Don't redirect them. Wow them.
11/ One last thing...
The best self-promoters aren't self-promoters.
They take the time to become *genuine* members of each community.
Share others' content. Write detailed comments. Make friends.
Give more than you take. It's a positive-sum game.
The best self-promoters aren't self-promoters.
They take the time to become *genuine* members of each community.
Share others' content. Write detailed comments. Make friends.
Give more than you take. It's a positive-sum game.
“How I promote my content“ 
https://marketingexamples.com/content/sharing
https://marketingexamples.com/content/sharing
In keeping with the spirits of the thread, if you enjoyed it, please do share and join the email list.
Thanks for reading
Over and out — Harry https://marketingexamples.com/subscribe
Thanks for reading
Over and out — Harry https://marketingexamples.com/subscribe
