May 2019. I wrote my first marketing article. A year later my email list hit 19,000.

No ads. No connections. No existing audience.

The site grew because I learnt how to push my content round the internet.

THREAD ...
1/ First, I found all the different places where marketers hang out.

Then, I asked myself, “how can I add value directly to these platforms?”
2/ Adding value isn& #39;t dumping links. People are busy.

Wow them on the platform they& #39;re already using. Or get ignored.

There& #39;s no “one-size-fits-all” formula. Twitter is not Facebook. I tailor my content to fit each platform.
3/ Twitter, Reddit and Indie Hackers are places where long-form sharing works.

My strategy is simple. I share my whole article. Then, I politely ask if the reader would like to join my email list.
4/ Facebook and Slack groups are a different ball game. Attention spans are shorter. Self-promoters get lynched.

I break my articles into visual tips. Subtly branding each one. Upfront value. No hard sell.
5/ Then, there& #39;s a bunch of sites where I share direct links.

Same principle applies: Tailor content to fit the platform.

The whole process takes 8 hours. 4 hours posting. 4 hours replying.
6/ How *other people* share your content is just as important as how you share it.

You don& #39;t want people sharing different things on different platforms. You want everyone sharing the same thing on the same platform.
7/ Isolated sharing gets ignored. Concentrated sharing compounds.

I direct everyone who likes my article to the same Twitter thread. 50 retweets turn into 500.
8/ Putting it all together

1) Create value on other platforms
2) Transfer this value to your own platform
3) Store value with your email list
9/ Email subscribers are gold bars in the bank.

New media rise and fall. Email isn’t going anywhere. It’s been around longer. It will survive longer.

Medium can& #39;t paywall it. It& #39;s the best place to build an audience online.
10/ Here are my results of a year sharing content online.

It& #39;s not rocket science.

The platforms where I add the most value *upfront* are the platforms that generate the most new subscribers.

People are busy. Don& #39;t redirect them. Wow them.
11/ One last thing...

The best self-promoters aren& #39;t self-promoters.

They take the time to become *genuine* members of each community.

Share others& #39; content. Write detailed comments. Make friends.

Give more than you take. It& #39;s a positive-sum game.
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