who decided that youtube sponsorships were this untouchable sacred thing?

I would understand Adsense or patreon or PayPal but sponsorships? Especially for wealthy youtubers? Why is this some new rule that you could NEVER call into question the ethics of sponsoring someone?
every reply about small youtubers seems to be this hypothetical world that I haven’t seen exist yet

what small creators are getting big sponsor deals and being attacked to get those removed? I really don’t see that becoming a thing guys
I didn’t get a real sponsor deal until I had like 150k subs on youtube. Is that a small creator to you?
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