The impact & influence of @joerogan & is difficult to overstate. A few important lessons for the media. 1/ https://www.yahoo.com/news/analysts-react-joe-rogans-spotify-162317460.html

Lessons:

1. The idea that Americans can't pay attention for more than a few minutes is nonsense.

2. You cover a topic in 4 or 8-minute segments.

3. Joe's desire for knowledge is contagious.

4. Big tech has deep pockets, but need partners to create engaging content. 2/

Look at shows like @RubinReport, @Timcast. Look at the longform that @ScottAdamsSays does via livestream. Folks are hungry for good honest discussion & debate. All 3 of these hosts share the same desire for knowledge as Joe. 3/