Still a tale of 2 brands at $LB:
- While overall $ sales -37% (incl. impact of temp closures), this was -18% for Bath & Body Works, -46% for VS
- B&BW fared better given comp store sales +20% while open & online sales +85%
- VS comp store sales -15% while open & online sales DOWN
Digging into $LB store closure forecast for 2020, looks like 288 store closures planned for US (11% of US store fleet), clearly focused on Victoria’s Secret brand:
❌ 235 VS (26% of stores!!)
❌ 50 B&BW (3%)
❌ 3 Pinks (2%)
*Note: Bath & Body Works sells hand sanitizer & hand soap - wonder how much this boosted performance. Would have outperformed VS brand anyway but I am sure that helped. I mean who wouldn’t want a “Black Cherry Merlot” flavored hand sanitizer?? 🤷‍♀️ $LB
You can follow @Catie1130.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: