https://abs.twimg.com/emoji/v2/... draggable="false" alt="📌" title="Pushpin" aria-label="Emoji: Pushpin"> $LB sales -37% due to COVID closures
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📌" title="Pushpin" aria-label="Emoji: Pushpin"> Plan to close 250 VS/PINK stores (N. America) this year
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📌" title="Pushpin" aria-label="Emoji: Pushpin"> Still committed to separating Bath & Body Works from VS brands

Victoria& #39;s Secret parent L Brands (LB) reports Q1 earnings https://www.cnbc.com/2020/05/20/victorias-secret-parent-l-brands-lb-reports-q1-earnings.html">https://www.cnbc.com/2020/05/2...

Still a tale of 2 brands at $LB:
- While overall $ sales -37% (incl. impact of temp closures), this was -18% for Bath & Body Works, -46% for VS
- B&BW fared better given comp store sales +20% while open & online sales +85%
- VS comp store sales -15% while open & online sales DOWN

Digging into $LB store closure forecast for 2020, looks like 288 store closures planned for US (11% of US store fleet), clearly focused on Victoria’s Secret brand:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Cross mark" aria-label="Emoji: Cross mark"> 235 VS (26% of stores!!)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Cross mark" aria-label="Emoji: Cross mark"> 50 B&BW (3%)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Cross mark" aria-label="Emoji: Cross mark"> 3 Pinks (2%)

*Note: Bath & Body Works sells hand sanitizer & hand soap - wonder how much this boosted performance. Would have outperformed VS brand anyway but I am sure that helped. I mean who wouldn’t want a “Black Cherry Merlot” flavored hand sanitizer?? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷‍♀️" title="Woman shrugging" aria-label="Emoji: Woman shrugging"> $LB