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The more I read about Animal Crossing museums and Minecraft concerts and graduations, the more I realized that I know way too little about social simulation games. And brands are doing plenty of interesting things with them at the moment.
So here's an overview...
So here's an overview...
Animal Crossing is the breakout star of social isolation:
People are using it in lots of different ways
Fashion brands are getting in on the action
. @computermuseum and @Sentosa_Island built virtual versions on the platform (shoutout to BBH Singapore for working on the latter)
But Animal Crossing hasn't yet taken off as a remote working platform...
https://twitter.com/ZhugeEX/status/1244461885728215040?
https://twitter.com/ZhugeEX/status/1244461885728215040?
Fortnite is making its name as a virtual concert & event hub:
Minecraft worked with the @UN to educate kids on staying safe...
Offers free education: https://www.windowscentral.com/minecraft-guide-how-use-education-edition-help-your-children-when-theyre-out-school
And, from what we can see, it's the most popular platform for virtual graduations.
And it's growing as a virtual concert hub: https://pitchfork.com/thepitch/how-the-hell-do-you-throw-a-music-festival-in-minecraft/
Roblox seems to be the most unexplored of the platforms from a brand angle – but they're doing fundraising. https://www.gamesindustry.biz/articles/2020-05-01-roblox-initiative-could-raise-usd3m-for-covid-19-relief
