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The more I read about Animal Crossing museums and Minecraft concerts and graduations, the more I realized that I know way too little about social simulation games. And brands are doing plenty of interesting things with them at the moment.
So here& #39;s an overview...
So here& #39;s an overview...
Animal Crossing is the breakout star of social isolation:
People are using it in lots of different ways
Fashion brands are getting in on the action
. @computermuseum and @Sentosa_Island built virtual versions on the platform (shoutout to BBH Singapore for working on the latter)
But Animal Crossing hasn& #39;t yet taken off as a remote working platform...
https://twitter.com/ZhugeEX/status/1244461885728215040?">https://twitter.com/ZhugeEX/s...
https://twitter.com/ZhugeEX/status/1244461885728215040?">https://twitter.com/ZhugeEX/s...
Fortnite is making its name as a virtual concert & event hub:
Minecraft worked with the @UN to educate kids on staying safe...
Offers free education: https://www.windowscentral.com/minecraft-guide-how-use-education-edition-help-your-children-when-theyre-out-school">https://www.windowscentral.com/minecraft...
And, from what we can see, it& #39;s the most popular platform for virtual graduations.
And it& #39;s growing as a virtual concert hub: https://pitchfork.com/thepitch/how-the-hell-do-you-throw-a-music-festival-in-minecraft/">https://pitchfork.com/thepitch/...
Roblox seems to be the most unexplored of the platforms from a brand angle – but they& #39;re doing fundraising. https://www.gamesindustry.biz/articles/2020-05-01-roblox-initiative-could-raise-usd3m-for-covid-19-relief">https://www.gamesindustry.biz/articles/...
