Don't panic: The @newsleaders annual diversity survey isn't ending. We are pausing on data collection this year to fully revise our approach. 1/? @aaja @NABJ @NAHJ @najournalists @nlgja @spj_tweets @ONA @womenjournos #mediadiversity

I'm an academic researcher who has run the newsroom diversity survey for the last two years. My task was to "reinvigorate" it. That ... didn't go as well as one would hope. 2/? @aaja @NABJ @NAHJ @najournalists @nlgja @spj_tweets @ONA @womenjournos #mediadiversity

What I learned in the process, particularly after my first year, when news organizations responded at a record-low rate, was that the survey, for a number of reasons, doesn't work. 3/? @aaja @NABJ @NAHJ @najournalists @nlgja @spj_tweets @ONA @womenjournos #mediadiversity

There are a number of reasons for this: different news outlet models, mergers and acquisitions, layoffs, lack of continuity, and an inability to properly incentivize participation. 4/? @aaja @NABJ @NAHJ @najournalists @nlgja @spj_tweets @ONA @womenjournos #mediadiversity