Personally ii am a firm believer of if your work is good it will sell itself and build brand loyalty for you.

ii have handled pages of content/services II never initiated strategies for call-to-actions on following, or page engagements but organically the numbers doubled.

Not to say the points raised by @AframDanielle shouldn’t be considered but errr ii will oppose it, because ii am a living testimony of building strong and quality content to expand your reach and not “asking for favours”.