not being snarky, I don't think the Bundesliga numbers on FS1 & TUDN/Unimas make much of a case for that. Or even the NASCAR #s on Fox. https://twitter.com/brian_giuffra/status/1262766983193538565

Bundesliga had maybe 300,000 more viewers for its most-watched matches than it would've otherwise. So fair to say 1/10th of 1% of people were incredibly desperate for sports. NASCAR was ~+1.5 million = "One half of 1% of people were incredibly desperate for sports"

for me, that doesn't add up to a whole lot of people who are incredibly desperate for sports.