With about 6 years of data, social media seems to only have 2 effects.

It is an effective tool to rally volunteers for voters WHO ALREADY SUPPORT A CANDIDATE.

It is also an effective tool to feed misinformation and soften support for candidates a voter would likely vote for
There simply is no data during that period that social media can be used to build support for candidates.

There is scant proof that it can be used to find voters that don't vote normally.
Facebook, YouTube and Instagram have more social engagement on politics and topical news stories than Twitter.

You are more likely to engage bots and people who are ineligible to vote in the US than actual voters that are persuadable.
You can follow @Geechee4Kamala.
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