How To Write A Facebook Ads That Convert
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The problem with most ads is that they& #39;re all about;

1. The product being advertised
2. The company selling it

In reality,no one cares about you and your products

We are all selfish beings, you and I
People only care about themselves. It& #39;s human nature.

I& #39;m sure you& #39;ve heard people ask "what do I get in return?"

When someone sees your ad, that& #39;s all they& #39;re thinking.

No one cares about you,really.

Atleast, not your prospects.

So... how do you write great ads?

Simple.
Instead of talking about YOU & your product, talk about THEM & their problems

When people feel understood, they want to engage with you & take the next step

The easiest way to do that is to put yourself in your potential customer& #39;s shoes & write your ad from their perspective.
Here& #39;s the 5 step process I use when I write an ad:

1. Find a problem that& #39;s keeping them up at night.

2. Ask if they have that problem by starting your ad with a question.

3. Tell a story about you (or a client) and when you were experiencing that same problem.
4. Offer a tip or small piece of advice in your ad to solve that problem.

5. Tell them the next thing to do, CTA.

You dont need to be a great copywriter to craft a great ad.

The person reading your ad simply has to feel that you understand them and that you want to help them.
You can follow @iamjohnsonemma.
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