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How To Write A Facebook Ads That Convert
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The problem with most ads is that they're all about;
1. The product being advertised
2. The company selling it
In reality,no one cares about you and your products
We are all selfish beings, you and I
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The problem with most ads is that they're all about;
1. The product being advertised
2. The company selling it
In reality,no one cares about you and your products
We are all selfish beings, you and I
People only care about themselves. It's human nature.
I'm sure you've heard people ask "what do I get in return?"
When someone sees your ad, that's all they're thinking.
No one cares about you,really.
Atleast, not your prospects.
So... how do you write great ads?
Simple.
I'm sure you've heard people ask "what do I get in return?"
When someone sees your ad, that's all they're thinking.
No one cares about you,really.
Atleast, not your prospects.
So... how do you write great ads?
Simple.
Instead of talking about YOU & your product, talk about THEM & their problems
When people feel understood, they want to engage with you & take the next step
The easiest way to do that is to put yourself in your potential customer's shoes & write your ad from their perspective.
When people feel understood, they want to engage with you & take the next step
The easiest way to do that is to put yourself in your potential customer's shoes & write your ad from their perspective.
Here's the 5 step process I use when I write an ad:
1. Find a problem that's keeping them up at night.
2. Ask if they have that problem by starting your ad with a question.
3. Tell a story about you (or a client) and when you were experiencing that same problem.
1. Find a problem that's keeping them up at night.
2. Ask if they have that problem by starting your ad with a question.
3. Tell a story about you (or a client) and when you were experiencing that same problem.
4. Offer a tip or small piece of advice in your ad to solve that problem.
5. Tell them the next thing to do, CTA.
You dont need to be a great copywriter to craft a great ad.
The person reading your ad simply has to feel that you understand them and that you want to help them.
5. Tell them the next thing to do, CTA.
You dont need to be a great copywriter to craft a great ad.
The person reading your ad simply has to feel that you understand them and that you want to help them.
