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Are you a beginner that wants to write a DOPE sales copy?
Follow this EASY template:
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Follow this EASY template:
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1. Headline: Focus on the largest benefit your prospects want.
For example: A Quick Way To Build A Large Responsive Email List On A Budget.
For example: A Quick Way To Build A Large Responsive Email List On A Budget.
2. Lead: After the headline, the lead is the next thing to use in order to get your readers hooked.
On leads, there’s a great book I recommend called Great Leads by Michael Masterson.
Micheal breaks down four types of leads by traffic temperature.
On leads, there’s a great book I recommend called Great Leads by Michael Masterson.
Micheal breaks down four types of leads by traffic temperature.
An example of a lead if you are in the email marketing niche is:
“Did you know that social media is the worst way to build an email list? In fact, it is not only time consuming but is also the lowest quality lead source for your online business. Would you like to know the fastest way to build a responsive email list using low-cost traffic?”
3. Who am I and what have I got for you: This is pretty straightforward.
4. What is it going to do for you: As your prospects read the copy, they are subconsciously asking the question “so what”.
For example, you are selling a product that teaches how to build an email list using low-cost traffic, the prospect will be like "So what if it shows me how to build a list with low-cost traffic?"
The answer: "It& #39;s really useful for you because you will be able to build your email list without sinking neck-deep in credit card debt".
What we& #39;ve done here actually gives a way more powerful benefit.
Start using the “so what” technique.
What we& #39;ve done here actually gives a way more powerful benefit.
Start using the “so what” technique.
5. Why should you listen to me: This is where the social proofs come in.
Why am I doing this: People know you are there to sell them your products and make money, but they want to know if you have another motive that seems a little bit nobler.
For example, you know your prospects have run ads, create lead magnets, buy dead leads, etc, so you can use this and say:
"Look, I know what it& #39;s like to be you and I want to show you a better way because there is one and the agony you& #39;re going through right now, you don& #39;t have to keep going through it. There& #39;s a better system."
7. How much does it cost: Now when it comes to just presenting the price, it& #39;s actually not that difficult. You got two options basically:
You can either state what the price is
Or what I recommend is you do the apples to oranges comparison and then you build up the value to a number, to a bigger number and then you drop it to the actual number you want to charge.
Or what I recommend is you do the apples to oranges comparison and then you build up the value to a number, to a bigger number and then you drop it to the actual number you want to charge.
8. What’s the response deadline? This is the scarcity part and it& #39;s really important.
You& #39;re basically saying, "Look, the price will go up really soon so you need to act fast because of the personal nature of the support that I give to my customers because I really want them to succeed, I won& #39;t be able to handle more than a few hundred clients at a time."
9. What do you get for acting fast: Bonuses are the juice of an offer and there are people who will only buy your product because of the bonuses.
You should be offering bonuses for action takers as this is an ethical way of pushing your prospects over the fence in order to get them to BUY.
10. How to order: This is the last and extremely important part. The Call To Action must be clear.
For example: Click Here to order, Get it by clicking the green button below, etc.
For example: Click Here to order, Get it by clicking the green button below, etc.
Now, bookmark this and go write your sales copy!
If you found this thread helpful, do others a favor by retweeting.
If you found this thread helpful, do others a favor by retweeting.
Do you want to learn how to
- Grow a responsive email list
- Increase your product or affiliate product sales.
- Discover ways to write sales emails that will make your list buy from you?
Then, get this guide
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- Grow a responsive email list
- Increase your product or affiliate product sales.
- Discover ways to write sales emails that will make your list buy from you?
Then, get this guide
