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WHAT is Brand Reputation?
-It's a ranking published by organization in korea that reflects how much media buzz a group/individuals has had in the past month.
-It uses Big Data or any recorded data that has "mentioned" the brand include Sales, News Articles, SNS, Ads, Magazines.
-It's a ranking published by organization in korea that reflects how much media buzz a group/individuals has had in the past month.
-It uses Big Data or any recorded data that has "mentioned" the brand include Sales, News Articles, SNS, Ads, Magazines.
-The rankings were determined through an analysis of the consumer
Participation Index,
Media coverage Index,
Communication Index and
Community awareness indexes of 598 boygroup members (as for Jan 2020)
Participation Index,
Media coverage Index,
Communication Index and
Community awareness indexes of 598 boygroup members (as for Jan 2020)
WHAT ARE THESE INDEXES?
"Participation Index" is brand consumption or how much consumers respond to his personal brand.
"Media Index" is media coverage or number of articles and press photos of him.
"Participation Index" is brand consumption or how much consumers respond to his personal brand.
"Media Index" is media coverage or number of articles and press photos of him.
"Communication Index" is efforts to reach consumers through TV appearances, magazines, SNS, CFs, etc.
"Community Index" is how much Kai talked about online in forums, comments, etc.
"Community Index" is how much Kai talked about online in forums, comments, etc.
-The analysis in Individual ranking takes into consideration stage name only(i.e., KAI)
- "Stage name = Individual brand. Using his stage name = promoting the individual".
- "Stage name = Individual brand. Using his stage name = promoting the individual".
WHY we have to boost #KAI Brand Reputation?
-The higher rank he gets, he will get more exposure with media. He also will be exposed to wider opportunity on collaborating with other brands.
-It can also attract muggles (non-kpop fans) if the article shows on main Naver page.
-The higher rank he gets, he will get more exposure with media. He also will be exposed to wider opportunity on collaborating with other brands.
-It can also attract muggles (non-kpop fans) if the article shows on main Naver page.
HOW to boost #KAI brand reputation ranking?
1.Try to use #KAI / Kai and #카이 when talking about him online. Mostly use his stage name hashtags.
1.Try to use #KAI / Kai and #카이 when talking about him online. Mostly use his stage name hashtags.
2. Search #KAI & other related key terms on Naver, Daum, Melon, Google and wiki etc
You can click on these following links and stay on the page for 10sec
Naver - https://m.search.naver.com/search.naver?sm=top_hty&fbm=1&ie=utf8&query=%EC%97%91%EC%86%8C%EC%B9%B4%EC%9D%B4&where=m
Daum - https://m.search.daum.net/search?w=tot&nil_mtopsearch=btn&DA=YZR&q=%EC%97%91%EC%86%8C%EC%B9%B4%EC%9D%B4
Melon - https://m2.melon.com/artist/song.htm?artistId=710009
You can click on these following links and stay on the page for 10sec
Naver - https://m.search.naver.com/search.naver?sm=top_hty&fbm=1&ie=utf8&query=%EC%97%91%EC%86%8C%EC%B9%B4%EC%9D%B4&where=m
Daum - https://m.search.daum.net/search?w=tot&nil_mtopsearch=btn&DA=YZR&q=%EC%97%91%EC%86%8C%EC%B9%B4%EC%9D%B4
Melon - https://m2.melon.com/artist/song.htm?artistId=710009
Google - search "EXO KAI" on google
Wikipedia - https://en.m.wikipedia.org/wiki/Kai_(entertainer,_born_1994)
Wikipedia - https://en.m.wikipedia.org/wiki/Kai_(entertainer,_born_1994)
3. React to #KAI's articles on Naver. Like, Upvote the article. If the articles get a lot of views, it can be put in the main Naver page.
You can also recommend the article to be on main Naver page and share the article to your SNS.
You can also recommend the article to be on main Naver page and share the article to your SNS.
