I challenge you, person making a call or statement centered around gender, to not fall into the trap of society's New Binary™ of men and "women and non-binary people."

These do not mean what you think they mean.

There is no binary. Say what you mean.

The New Binary™! It's inclusive*!

*likely doesn't actually include trans men, trans mascs, intersex trans people, amab non-binary folk (unless they pass as women), or you, if you have to ask

If anyone looks at your professed target audience and has to wonder if they'd be welcome, you are not being clear and your message is broken at the foundation.

Reasses.