“implicit ideologies”.... "arise from the goals of government and corporate power structures, like “patented medicines will make us healthy,” “women are not good at science” and “factory-farmed food is the best way to feed the world.”

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"And there are market-based implicit ideologies like “free markets are good” and “free markets are bad.”

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"The cultural ideas and implicit ideologies we accept as truth, even if some are verifiably false, co-opt our intellectual reward centers, allowing us to feel secure that our communities and institutions are acting on our behalf."

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"They influence how we align ourselves politically and with whom we choose to socialize. Given our many unsubstantiated worldviews, which provide a patchwork framework for the ecosystems of ideas that drive our behavior, most of us hold a warped sense of reality."

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